Mack Humphrey Mortgage Team at First Coast Mortgage Alliance

Privacy Policy

Your privacy matters to us. This policy explains what information the Mack Humphrey Mortgage Team at First Coast Mortgage Alliance collects through this website, how we use it and the choices you have.

Information We Collect

When you fill out a form on our site, such as a quick quote, contact, review or loan questionnaire, we may collect:

  • Your name, email address, phone number and mailing or property address
  • Details you share about your home loan goals, such as loan type, property type, estimated credit range, price or timeline
  • Comments, reviews and photos you choose to send

We also collect limited technical information automatically, such as your browser type, device, pages visited, the website that referred you, and campaign details from links (for example, UTM tags or ad click IDs). We use this to understand how people find us and to improve our marketing.

Full loan applications are completed through our secure third-party application portal, which has its own privacy protections.

How We Use Your Information

  • To respond to your questions and provide the information or quotes you request
  • To contact you about home financing options, appointments and your application
  • To improve our website and understand which marketing works
  • To meet legal, regulatory and compliance requirements

We do not sell your personal information.

How We Share Information

We share information only as needed to serve you: with service providers who help us run our business (such as our customer relationship management system, scheduling and email tools), with lending partners if you apply for a loan, and when required by law. These providers are expected to protect your information and use it only for the services they provide to us.

Cookies and Analytics

Our site uses cookies and similar technologies to remember your session, keep track of campaign information and measure site traffic. Embedded tools like videos, maps, calendars and review widgets may set their own cookies. You can block or delete cookies in your browser settings, though some features may not work as expected.

Text Messages, Calls and Your Consent (TCPA)

When you check the consent box on our forms, you agree that First Coast Mortgage Alliance may contact you by phone, text message and email, including through automated technology, at the contact information you provide. Message and data rates may apply. Message frequency varies. Consent is not a condition of any purchase or loan.

You can opt out of text messages at any time by replying STOP. Reply HELP for help. You can also ask us to stop calls or emails by contacting us using the details below, or by using the unsubscribe link in any email. We do not share mobile numbers or text messaging consent with third parties for their own marketing.

Financial Privacy (GLBA)

If you apply for or obtain a loan, your nonpublic personal information is also protected under the Gramm-Leach-Bliley Act (GLBA). You will receive a separate privacy notice at that time explaining how we collect, share and protect your financial information and your right to limit certain sharing.

How We Protect Your Information

We use reasonable administrative, technical and physical safeguards, including encrypted connections (HTTPS), to protect your information. No method of transmission over the internet is 100% secure, so please do not send sensitive information, such as your Social Security number, through general contact forms or email.

Children's Privacy

This website is not directed to children under 13, and we do not knowingly collect their information.

Changes to This Policy

We may update this policy from time to time, and any changes will appear on this page.

Contact Us

Questions about this policy or your information? Contact Mack H. Humphrey II, CMPS, NMLS #1110618, First Coast Mortgage Alliance, NMLS #2530582: